Media and Literacy #9

This advertisement was created by Avis rental company who hires psychologists to produce adds for them that are eye popping and appealing to consumers. This advertisement has a shiny silver car on it with a red background behind it. The red background makes the add pop and the color catches your eye. The new silver car makes you wish that you owned a car like that, so subconsciously you think that this is a good deal because you can rent it and that would be cheaper! Also, the name of the company is in tiny letters up in the left hand corner. In the middle of the add in BIG letters it says, "Save $30". This also makes you think that you are getting a good deal. This advertisement really would only apply to those who are in need of a car, or need a way to get around for a short time. I see this message as a waste of space. It is well done and very eye attractive, but I know that it is just to make money and if someone really wanted to rent a car they wouldn't be able to get the "good deal" that is put on by this article. People who read this article could understand it differently than me because then could be in need for a car and think that it is a good deal. This advertisement also appeals to those who have urban lifestyles. I believe this message was made by a big cooperation who owns Avis Rental to bring in more consumers to their product to make MONEY.