Blog post #1

In this advertisement of Emporio Armani Diamonds, a fragrance for women, there is a picture of Beyonce on the cover. They did this to draw in either fans of Beyonce or just because she an attractive and famous actress/singer. In this picture, Beyonce is off to one side of the advertisement in a sparkling dress and the perfume bottle is off to the other side in a sparkling bottle. They did this to balance your eye over both Beyonce and the bottle and not miss the words that are above the bottle. Beyonce is way bigger than the perfume bottle because she is what attracts people to look at the advertisment. They way her body is shaped however leads your eye right to the other side of the page which is the perfume bottle. The advertisement is black and white with pictures of stage lights streaming down on the words that say Emporio Armani Diamonds and the perfume bottle. This also brings attention to the product. This is a good set up for an ad because it brings in your attention because of Beyonce, but it also leads you to the perfume and makes you think about how much you wish you could have it for a split second. I found this ad in Seventeen Magazine which is a perfect place for it due to the amount of teenage girls reading the magazine around the world.

Media and Literacy #9

This advertisement was created by Avis rental company who hires psychologists to produce adds for them that are eye popping and appealing to consumers. This advertisement has a shiny silver car on it with a red background behind it. The red background makes the add pop and the color catches your eye. The new silver car makes you wish that you owned a car like that, so subconsciously you think that this is a good deal because you can rent it and that would be cheaper! Also, the name of the company is in tiny letters up in the left hand corner. In the middle of the add in BIG letters it says, "Save $30". This also makes you think that you are getting a good deal. This advertisement really would only apply to those who are in need of a car, or need a way to get around for a short time. I see this message as a waste of space. It is well done and very eye attractive, but I know that it is just to make money and if someone really wanted to rent a car they wouldn't be able to get the "good deal" that is put on by this article. People who read this article could understand it differently than me because then could be in need for a car and think that it is a good deal. This advertisement also appeals to those who have urban lifestyles. I believe this message was made by a big cooperation who owns Avis Rental to bring in more consumers to their product to make MONEY.

Media and Literacy #8

This article was made by Fox News to report the Lakers vs. Nuggets game, where the Lakers won 104-97. The Lakers trailed all game until they took over in the fourth quarter. This article attracts attention by starting out saying how the Lakers almost held Anthoney to a single digit game and they would have been the first team in three years to do this. This article mostly appeals only to people interested in basketball. Also if you are a hardcore Nuggets fan you could be mad because the article is mostly about the Lakers winning three in a row. This message is being sent to give readers who missed the game information about who won and who scored points.

Media and Literacy #7

This article was written to follow up the informational commercial put on air by Barak Obama the other day. This article was created by Mike Krumboltz for Yahoo Buzz. There wasn't really much in this article used to catch a readers attention. There was a picture of Barak and his mother, but the opening sentence that usually grabs the readers attention wasn't very good. It just stated that there was a 30 minute informational commerical about Barak Obama. However if you are really interested in Barak Obama's life and really liked the informational commercial then I suppose that would be enough to grab your attention. People might understand this commerical differently than me if they really want to know about Barak Obama's life. This article explains a lot about Barak Obama and his life. It says everything that was pretty much on the commercial. However this article leaves out the other candidate. It also leaves out any views that Barak Obama has. I think this message is being sent for people to see more of Barak Obama so he will stick into their minds. Also to give people information on Mr. Obama's earlier life and background.




http://buzz.yahoo.com/buzzlog/91974

Media and Literacy #6

During the rock, paper, scissor commerical for Bud Light during the Super Bowl of 2007, that advertisement was created by Bud Light. This commerical attracts peoples attention by being very humorous. Some people might not find this commerical funny like I did because they simply find alcohol offended and can't just appreciate the comedy in the commercial itself. A lifestyle represented in this commerical is one of a backyard barbecue. If you are a family who has a lot of barbeque's then this commerical would appeal to you. This message is being sent to make Bud Light some money. It is also used during the Super Bowl because when men are watching this commerical, subconsciously they will get thirsty and want a beer. This makes the company of Bud Light money.

Media and Literacy #5

The Pepsi commerical played during the Super Bowl this past year was created by Pepsi. This commercial uses comedy and a catchy song to pull it's watchers attention. People who are watching this commercial could understand it differently than me by not thinking it was funny or really hating the soda Pepsi to where you don't like the commercial. Lifestyles represented in this commercial were mostly people who are seen on TV or seem to have more money. Like for the people who play the role in falling asleep and then get woken up by Pepsi are TV announcers, musicians, there were girls shopping and someone at a coffee shop. So this commerical is representing people with a decent amount of money and leaves out other classes. This message is being sent in order for the Pepsi company to make money. By seeing this commerical and liking it you are more likely to buy Pepsi next time you go to the store than say Coke.

Media and Literacy #4

Skittles commercials are created by the Skittles company. These commericals are funny, and bright colored which catches peoples attention. Some people may not see skittles commercials as funny as I do, they could see these commericals as dumb and dry. In this commerical it shows the skittle man where everything he touches turns to skittles and he talks asks, "What if you couldn't hold your new born baby", or "I shook a mans hand on the bus today, he will never see his family again". These are values and points represented in this message. It is making you feel bad or pity the skittle man and it will subconsciously make you think of skittles when you see these things and you will want them. This message is being sent out as an advertisement to convince people to buy skittles so they can make money.