Media and Literacy #6

During the rock, paper, scissor commerical for Bud Light during the Super Bowl of 2007, that advertisement was created by Bud Light. This commerical attracts peoples attention by being very humorous. Some people might not find this commerical funny like I did because they simply find alcohol offended and can't just appreciate the comedy in the commercial itself. A lifestyle represented in this commerical is one of a backyard barbecue. If you are a family who has a lot of barbeque's then this commerical would appeal to you. This message is being sent to make Bud Light some money. It is also used during the Super Bowl because when men are watching this commerical, subconsciously they will get thirsty and want a beer. This makes the company of Bud Light money.